Counselors and healing professionals often have ethical concerns about marketing their practice. While it is absolutely essential that you conduct your marketing in an ethical manner, sometimes apprehensions about marketing are misguided. In fact, ... READ MORE
Using a Blog to Market Your Therapy or Healing Practice
What is a Blog? Blogs are a type of website often defined as an online journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss ... READ MORE
Advertising Your Therapy Practice – Should You Run Print Ads?
One of the biggest mistakes counselors make is to assume that they must advertise their therapy practice in printed ads in order to get clients. Counselors often tell me they have spent a lot of money on advertising with minimal, if any, results. ... READ MORE
10 Tips for Developing a Successful Healing or Counselor Website
1. Be clear on your purpose. Building a healing or counseling website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your private ... READ MORE
Are Your Therapist or Healing Marketing Materials Compelling?
Many therapists and healers spend hours producing marketing materials (websites, brochures, fliers, etc) that don't bring about the results they expected. If this is your experience, you are not alone. Most of my therapist and healing clients come ... READ MORE
7 Core Principles of Enlightened Marketing
My connection with the term enlightened stems from my Buddhist perspective on life that has guided me for the last 23 years. In very simplistic terms, Buddhism teaches that in order to liberate ourselves from our suffering we must first become ... READ MORE
