Juliet Austin

Although it seems like people have shorter attention spans than ever, there’s a strong case to be made for long copy on therapist websites. Here are two things that people commonly say about long copy: “No one has time to read long website copy.” “I hate long website pages. I never read them.” Let’s first deal… READ MORE

  In part 1 of this blog article I discussed 17 tools that I use in my business helping therapists and natural health and wellness businesses. I shared  tools from 3 categories: website and landing page tools, marketing tools, and image creation tools. In part 2 of this article, I discuss 14 more tools, including organizational… READ MORE

When you run an online business as a therapist, natural health or wellness business, there are a lot of technology tools you need. It can get complicated as there are many to choose from. And, as one of the guests on my Business in Bloom Podcast stated, it can also get expensive. The Internet was still… READ MORE

This article focuses on some important things you may not know about website copywriting for therapists and wellness businesses. If you want your website to do well, the more you know about copywriting, the better. So here are 5 things you may not know. 1. “Copywriting” is Not The Same as “Content Writing”. Unless you’ve been around the… READ MORE

In case you haven’t noticed, visual content has permeated the web, and with good reason. Check out these stats as reported by Hubspot: 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text. Posts with visuals receive 94% more page visits and engagement than those without… READ MORE

On the one hand, I find it ironic that many therapists and health businesses often fail to use a critical component in their website copy. What is this component? Emotion. Why does it seem ironic? Therapists and health practitioners deal with the emotions of people with problems every day. Yet, many seem to “forget” that… READ MORE

Here are the 10 points discussed in the 10-minute  video presentation below: 1. Have a Marketing Plan. 2. Eliminate Distractions. 3. Create Lists. 4. Do Important Things First. 5. Don’t Multi-Task. 6. Set a Timer. 7. Say “no” to other tasks, projects and people when necessary. 8. Take Breaks. 9. Tell People Your Goals (your… READ MORE

Of course you need ongoing marketing knowledge and to continuously work on perfecting your marketing strategies in order to build a successful therapy practice or  natural health business… but too often bad or undeveloped work habits lead to poor marketing results. Most people procrastinate at least sometimes, but when it gets in the way of… READ MORE

Generating business and marketing ideas for your therapy or natural health business is fun and exciting. If you’re anything like me, you may be constantly coming up with ideas for what you can do in your practice or business. You imagine what it would be like to bring all of your business ideas to fruition… READ MORE