Often when I suggest to counselors and healing professionals that they might want to market to a specific niche audience when starting a private practice, they are resistant. Although there are many reasons for their resistance, the most common ... READ MORE
Using Testimonials & Case Studies on Your Therapist or Holistic Professional Website
The use of testimonials can be a touchy subject from an ethical perspective for therapists and other holistic professionals. However, often case studies (real, hypothetical or composite ones) can be used instead of testimonials. When used ... READ MORE
Fill Your Therapy or Healing Practice by Publishing a Newsletter
Why Write a Newsletter for your Therapy or Healing Practice? Writing an email newsletter can be one of the key methods of marketing your private practice that will propel it towards success. There are many reasons why this is the case, but the ... READ MORE
Marketing Tips for Your Private Practice for the The New Year
As the end of the year draws near, it's time to review the marketing strategy that you used this year in your therapy or healing private practice and start your marketing plan for next year. If you didn’t have a marketing strategy, then it’s ... READ MORE
5 Classic Marketing Mistakes Therapists & Healers Make- Part 2
Note: To review part 1 of this article click here. In Part 1 of this article, I discussed 5 classic marketing mistakes made by counselors and healing professionals. They included neglecting to address biases, misconceptions and hang-ups about ... READ MORE
5 Classic Marketing Mistakes Therapists & Healers Make – Part 1of 2
Therapists and healing professionals often find that marketing their practice is extremely challenging, In the process, they make numerous mistakes as they attempt to build their client base. Not only are these mistakes common, but therapists and ... READ MORE