As the end of the year draws near, it’s time to review the marketing strategy that you used this year in your therapy or healing private practice and start your marketing plan for next year. If you didn’t have a marketing strategy, then it’s definitely time to get one! Successful marketing takes planning, knowledge and skill. It requires you to stretch yourself beyond your comfort zone and do whatever is necessary to achieve your desired level of success.
Below are 5 tips that will help you achieve greater success for your private practice in the new year.
1. Review your Marketing Plan from Last Year
Go over each marketing strategy you used this year and determine the exact results you achieved from it. How many clients did each method bring you? How much income did each strategy bring in? Were any of them too time consuming as compared to the clients they brought you? Did you enjoy some more than others? How much did each cost as compared to the amount of revenue it they generated. These are all important factors to take into consideration as you plan your marketing for next year.
2. Create a Big Vision and Then Make it Bigger!
If you haven’t already created a vision for this year, sit down and do that now. Write out, in specific detail, all the things you would like to accomplish this coming year. It is crucial that you write it down and do not censor yourself as you write. Challenge yourself to expand upon your vision and stretch it bigger than you ever could have imagined. The bigger your vision for success, the more likely you are to achieve it.
3. Plan for the New Year Now
Successful therapist and healing practice owners have written marketing plans. This is something that is well documented. Too often though, helping and healing professionals don’t have plans at all, or if they do have one, it is usually not clear or focused enough. (It is interesting how many healers have plans for their clients, but not for their practice to grow).
If this describes you, don’t fret as you probably have had little in the way of marketing training and experience. You can’t blame yourself for not knowing something you have not learned how to do.
However, if you want to be successful, you will need to start planning. Write out a private practice marketing plan for the entire upcoming year. Include the specific goals and the steps you will take to reach them. Also include a time line for each. Make sure each strategy is clear and fits with your overall vision.
Estimate what it will cost to implement your plan and then develop a plan for your marketing expenses. Be realistic without under or overspending. There is a fine balance between spending enough to get the results you want to achieve, and spending more than you need to.
4. Start off the Year with a New Year’s Offer
Start marketing your private practice early in the New Year in order to get off to a strong start. Many people make New Year’s resolutions to improve their lives somehow and are looking for professionals to help them achieve their goals. It’s a good idea to be visible to them as they are looking for professionals to help them achieve their goals. What kind of special offer or program can you offer to your target market that will entice them to contact you early in the year?
5. Get Help When you Need it
It is difficult to be successful if you try to do everything yourself. Successful people have lots of support and hire experts to help them where they need it. Who do you need in order to help you achieve your goals for the coming year? Do you need a bookkeeper, an accountant, an office assistant, a professional web designer, a marketing consultant to help you with your private practice?
Once you decide on who you need to help you, make a commitment to find those people early in the year. Why waste your time, energy and money struggling when you can get there faster with professional Help?
Make this year your best year ever by setting the intention to achieve more than you could have ever imagined and then set concrete goals for taking the required action. Create the momentum that will keep your marketing moving throughout the year so that you can turn your dreams of a thriving private practice into reality.