On the one hand, I find it ironic that many therapists and health businesses often fail to use a critical component in their website copy. What is this component? Emotion. Why does it seem ironic? Therapists and health practitioners deal ... READ MORE
Are You Using Social Proof on Your Natural Health or Therapy Website?
Are you using any methods of social proof on your therapy or natural health website? If you’re like a lot of therapists and natural health business, you are likely not using any…and if you’re not, you’re missing out on attracting more clients and ... READ MORE
Writing Blog Posts: 5 Ways Therapists Can Generate Ideas for Topics
Blogging is a powerful tool to help therapists build trusting relationships with potential therapy clients and to become noticed by a wider audience. It is also an essential method of marketing online. Yet, many therapist and holistic practitioners ... READ MORE
5 Ways to Overcome Overwhelm by Prioritizing Marketing Tasks
It’s easy to become overwhelmed marketing your private practice because there is always an ongoing list of things to do. As soon as you cross one thing off your list, there's another task that must be added. Unfortunately, it never ... READ MORE
Get Realistic About Online Marketing
There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case ... READ MORE
3 Ways to Increase Engagement on Facebook
A while back I wrote an article discussing the benefits of having a Facebook page as a way to increase exposure for your therapy or holistic business. This article focuses on the importance of engagement on Facebook. What is ... READ MORE
