On the one hand, I find it ironic that many therapists and health businesses often fail to use a critical component in their website copy. What is this component? Emotion. Why does it seem ironic? Therapists and health practitioners deal with the emotions of people with problems every day. Yet, many seem to “forget” that… READ MORE
Marketing Strategies
Are you using any methods of social proof on your therapy or natural health website? If you’re like a lot of therapists and natural health business, you are likely not using any…and if you’re not, you’re missing out on attracting more clients and customers. Before I go any further… Let’s define social proof: Social proof… READ MORE
Blogging is a powerful tool to help therapists build trusting relationships with potential therapy clients and to become noticed by a wider audience. It is also an essential method of marketing online. Yet, many therapist and holistic practitioners still don’t have blogs that they post to on a regular basis. One of the main stumbling… READ MORE
It’s easy to become overwhelmed marketing your private practice because there is always an ongoing list of things to do. As soon as you cross one thing off your list, there's another task that must be added. Unfortunately, it never ends. Prioritizing is a skill that must be learned if you want to succeed effectively… READ MORE
There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case anymore. The web has changed a lot since those days and… READ MORE
A while back I wrote an article discussing the benefits of having a Facebook page as a way to increase exposure for your therapy or holistic business. This article focuses on the importance of engagement on Facebook. What is Engagement? Engagement refers to the act of “liking” “commenting on” and “sharing” other people’s posts on… READ MORE
Update: Since I first wrote this post, therapists have been making some awesome welcome videos. Although this one remains to be one of the best I've seen, there are now many more out there. In a very short time, therapists have made great strides. Videos have quickly become a means to satisfy web user’s needs… READ MORE
In a recent article, “Which Social Media Platforms Should You Use for Your Therapy or Holistic Practice?”, I recommended that if you don’t already have a Facebook Business Page, you might want to start one. Even though Facebook has been getting an increasing amount of flack for showing fewer and fewer posts in the newsfeed… READ MORE
Previously, I explored the question of whether using social media is worth your time and effort for marketing your therapy or holistic practice. If you do decide to use social media as part of your plan for increasing exposure of your private practice and attracting clients, you might feel overwhelmed about which platforms you should… READ MORE
If you’re a healing professional or therapist wondering if you should use social media to build your practice, the answer is, “it depends”. Like most things in marketing, there’s no hard and fast answer to this question. However, below are 4 questions you can ask yourself to help determine whether social media is something you… READ MORE
