Since the COVID-19 pandemic has hit us, most therapists and wellness professionals in private practice that I've talked to have seen their caseloads drop substantially. And most have not had one single new inquiry in weeks. If this is your ... READ MORE
The Problems with Therapy Website Headlines and What to Do About Them
Do you know how short the human attention span is? About 8 seconds. That is less than a goldfish according to a study. This is likely because we are endlessly bombarded by information thanks to the Internet and our constant relationship with our ... READ MORE
The Myth That Short Website Copy Performs Than Long Copy on Therapist Websites
Although it seems like people have shorter attention spans than ever, there’s a strong case to be made for long copy on therapist websites. Here are two things that people commonly say about long copy: “No one has time to read long website ... READ MORE
Website Copywriting for Therapists and Wellness Businesses: 5 Things You May Not Know
This article focuses on some important things you may not know about website copywriting for therapists and wellness businesses. If you want your website to do well, the more you know about copywriting, the better. So here are 5 things you may not ... READ MORE
Are You Using This Critical Component in Your Therapy Website Copy?
On the one hand, I find it ironic that many therapists and health businesses often fail to use a critical component in their website copy. What is this component? Emotion. Why does it seem ironic? Therapists and health practitioners deal ... READ MORE
Your Natural Health or Therapist Website Design – Part 2
This post is part 2 of a 2-part series where I describe the process of getting my website redesigned and offer tips for getting a new natural health or therapist website design. In part 1 of this article, I discussed several issues around website ... READ MORE