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Why You Shouldn’t Rely on Website Feedback From Friends, Family and Colleagues

Your new counseling website is up and you are very excited. The first thing you do is send it to the people you know for feedback. While it is fine to do this, you have to proceed very carefully with the feedback you receive. Here are some of the ... READ MORE

A Therapist Website Critique – Kaela Scott

In this 12-minute video, I critique a 2-niche therapist's website. In the video, I discuss the implications of having a 2-niche website as well as commenting on the website copy and some usability issues. Watch the video of the therapist website ... READ MORE

The Client Attracting Therapist Website [Infographic]

Your therapy website can be seen as the hub of a wheel--the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their ... READ MORE

6 Website Trends that Therapists Need to Know: Where We’ve Been and Where We Need to Go

Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you'll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, ... READ MORE

Counselling Directories: 10 Tips for Effectively Marketing Your Therapy Practice

Many counsellors and therapists use counselling directories to list their private practice and increase their online presence, yet many don't use this form of marketing effectively and wonder why they don't get the results they had hoped for. As ... READ MORE

Therapists: Do You Have a Uniqueness Hang-up When Writing Website Copy?

When I  write website copy (content) for my therapist and healing practitioner clients, one of the areas they struggle with is describing how they are unique from others in their profession. I often hear things like, "I do the same thing as other ... READ MORE

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