My connection with the term enlightened stems from my Buddhist perspective on life that has guided me for the last 23 years.
In very simplistic terms, Buddhism teaches that in order to liberate ourselves from our suffering we must first become conscious of what causes us pain and then follow a prescribed path to end it. When we are free from suffering, we become enlightened.
Many in the helping and healing professions are unaware of what marketing really is and how to utilize it effectively. Misconceptions about marketing also abound, leading many to erroneously believe that they have to abandon their values, desires, and integrity in order market successfully. This ignorance leads to a great deal of unnecessary suffering when attempting to attract clients.
Embracing an enlightened approach to marketing can eliminate this ignorance, and hence eliminate your suffering. Enlightened marketing encourages you to learn the facts about marketing and how to implement them, while honoring the essence of who you are. When you do this, you will discover that marketing can be a source of inspiration and creativity, a way of expressing yourself and your passion.
Ultimately, practicing the core principles of enlightened marketing will help you move from struggling to attract clients, to attracting more clients with less effort and more joy.
The 7 Core Principles of Enlightened Marketing
1. Enlightened Marketing has Integrity
In order to attract clients successfully, you need to do it with the highest integrity. Clients will be more likely to hire you if they perceive that you are sincere and can be trusted. Marketing with integrity means that you are honest about the strengths and limitations of your services in all aspects of your marketing.
2. Enlightened Marketing is Authentic
In order to market with authenticity you need to put your authentic self out there for people to see and experience. Acting authentically illuminates your uniqueness and naturally attracts the clients who feel they can benefit from your individuality and what you distinctly have to offer.
3. Enlightened Marketing is Passionate
When you are passionate about marketing and the services that you offer, you will be more motivated to take the steps necessary to build your business effectively. In addition, the enthusiasm that you exude will be part of what draws clients to you and builds your reputation.
4. Enlightened Marketing Has Vision
Your marketing efforts will be more successful if you have a clear vision for your practice and know how you intend to achieve this vision. Furthermore, the more creative you are with your vision, the more profound and limitless it will be. You need to hold your vision throughout all your marketing activities, while allowing it to evolve and grow.
5. Enlightened Marketing is Conscious
To be conscious from the perspective of enlightened marketing means that you are aware of how marketing functions as both an art and a science. You make a conscious effort to learn and experiment with marketing strategies, discovering what works and what doesn’t, and modifying your plans accordingly.
6. Enlightened Marketing Shows Commitment and Dedication
In order to achieve the results you desire, you must be committed and dedicated to developing your business and making it a priority in your life. To this end, marketing must be taken just as seriously as the service you provide to your clients.
7. Enlightened Marketing Is Unattached to Outcomes
While it is important to remain committed to your marketing it’s equally important that you remain unattached to the outcome of your marketing efforts. Regardless of how much marketing knowledge you have, things do not always go as planned. Patience and persistence are essential.
Making the above 7 core principles foundational to your marketing will enable you to enjoy marketing more, and help ensure you attract the type of clients you most enjoy working with. In the end, you will be able to build a thriving and highly rewarding private practice.
May your marketing be enlightened.