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Client Attracting Websites

The Problems with Therapy Website Headlines and What to Do About Them thumbnail

Do you know how short the human attention span is? About 8 seconds. That is less than a goldfish according to a study. This is likely because we are endlessly bombarded by information thanks to the Internet and our constant relationship with our technological devices. The time it takes to get your reader’s attention on… READ MORE

The Myth That Short Copy Performs Better on Therapist Websites thumbnail

Although it seems like people have shorter attention spans than ever, there’s a strong case to be made for long copy on therapist websites. Here are two things that people commonly say about long copy: “No one has time to read long website copy.” “I hate long website pages. I never read them.” Let’s first deal… READ MORE

Website Copywriting for Therapists and Wellness Businesses: 5 Things You May Not Know thumbnail

This article focuses on some important things you may not know about website copywriting for therapists and wellness businesses. If you want your website to do well, the more you know about copywriting, the better. So here are 5 things you may not know. Unless you’ve been around the marketing or advertising world for some time, you may… READ MORE

Are You Using This Critical Component in Your Therapy Website Copy? thumbnail

On the one hand, I find it ironic that many therapists and health businesses often fail to use a critical component in their website copy. What is this component? Emotion. Why does it seem ironic? Therapists and health practitioners deal with the emotions of people with problems every day. Yet, many seem to “forget” that… READ MORE

Your Natural Health or Therapist Website Design  – Part 2 thumbnail

This post is part 2 of a 2-part series where I describe the process of getting my website redesigned and offer tips for getting a new  natural health or therapist website design. In part 1 of this article, I discussed several issues around website planning, targeting your audience, and the types of website content to include… READ MORE

Your Natural Health or Therapist Website Design – Part 1 thumbnail

If you are a regular visitor to my website, you may have noticed that my site has been re-designed. You can check out the home page here.  I’m thrilled with how it turned out and have been receiving lots of positive comments on it. I hope you like it too. Because getting a natural health or… READ MORE

Are You Using Social Proof on Your Natural Health or Therapy Website? thumbnail

Are you using any methods of social proof on your therapy or natural health website? If you’re like a lot of therapists and natural health business, you are likely not using any…and if you’re not, you’re missing out on attracting more clients and customers. Before I go any further… Let’s define social proof: Social proof… READ MORE

Get Realistic About Online Marketing thumbnail

There was a time when as a therapist or holistic practitioner, you only needed to put up a website and list on a few private practice directories, and you could generate a decent amount of traffic to your site. Unfortunately, this isn’t the case anymore. The web has changed a lot since those days and… READ MORE

One of The Best Counselor Intro Videos I’ve Seen thumbnail

Update: Since I first wrote this post, therapists have been making some awesome welcome videos. Although this one remains to be one of the best I've seen, there are now many more out there. In a very short time, therapists have made great strides. Videos have quickly become a means to satisfy web user’s needs… READ MORE

A while ago I wrote a 25 Point Website Checklist for Therapist and Healing Professionals. I included some points on copywriting for therapist websites in that list. Below, I've now created a more detailed therapist website copywriting checklist to help ensure the copy on your therapy or holistic website is attracting as many clients as… READ MORE

DarleeAnn Mathieson, Sports Massage Therapist, Edmonton, Alberta
Darlee-headshot “When I was first referred to you for help with marketing I was lost and I didn’t know what to do to build my massage therapy practice. I was afraid to take any steps in fear of taking the wrong ones. You helped me create a great message on my website focusing on my ideal clients and then you helped me market my practice effectively. With your expert knowledge and skills, I became excited and motivated about my massage practice again. Most importantly, I have 3 times as many clients! Thanks …
DarleeAnn Mathieson, Sports Massage Therapist, Edmonton, Alberta

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