This article is part 3 in a series called, "How Web Copy Mirrors Therapy and Healing." In the first article, I defined the term copywriting and then illustrated how compelling web copy can benefit both you and your healing or therapy clients. In ... READ MORE

In the first article of this series I discussed the definition of copywriting and showed how compelling web copy can benefit the client in addition to benefiting you, as a therapist or healing practitioner. In Part 2 of this series, I am going to ... READ MORE

Over the years in explaining the benefits of website copywriting to my clients I have found the easiest way to do this is show how client-attracting web copy mirrors effective therapy and healing. This is the first of a 5-part series that ... READ MORE

Below is an article that I just republished in  my newsletter written by Nathaniel Richman of nrichmedia. It discussed the important of keeping your website content fresh... Too often I witness businesses spending a lot of time and effort putting ... READ MORE

Many people assume that when their web visitors land at their website they read almost everything that's  there. In most cases, this is far from what  happens...In fact, your visitors may be taking a fast exit. And that is definitely NOT what ... READ MORE