Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you'll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, ... READ MORE
Counselling Directories: 10 Tips for Effectively Marketing Your Therapy Practice
Many counsellors and therapists use counselling directories to list their private practice and increase their online presence, yet many don't use this form of marketing effectively and wonder why they don't get the results they had hoped for. As ... READ MORE
Therapists: Do You Have a Uniqueness Hang-up When Writing Website Copy?
When I write website copy (content) for my therapist and healing practitioner clients, one of the areas they struggle with is describing how they are unique from others in their profession. I often hear things like, "I do the same thing as other ... READ MORE
Breaking the Rules of Marketing
I confess, I've always been a "rule breaker." Not intentionally, of course. It's just that I walk to my own rhythm and often this means breaking rules that are considered to be the "norm". This has been true for my personal, as well as my ... READ MORE
Therapists: How Much is Too Much? Pricing and Value
A while back I received an email from a woman saying that a program I was offering with a colleague was "WAY TOO EXPENSIVE" (yes, she used capital letters) and that she couldn't "afford it". She also referred to the program as a "seminar" as opposed ... READ MORE
“Help! Social Media Isn’t Working for My Therapy Practice”
While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make ... READ MORE
