Yesterday I did a question and answer teleconference on "Developing a Niche Market." There were several themes that stood out for me that I hear over and over again in my work with Counselors and other healing professionals. Below are some ... READ MORE
More Classic Marketing Mistakes
My article entitled, 'Classic Marketing Mistakes Made By Healing Professionals"--Part 2" is posted at my website. The 5 mistakes made in the article include: Neglecting to Seek Support and Guidance Using "Hit and Miss" Marketing ... READ MORE
The Funnel Approach to Marketing
Andy Wibbels over at Global Impact has written a brilliant post called, Scientology's Marketing Lessons. Andy first explains the well known funnel technique of marketing, and he does a great job I might add. In a nutshell, the funnel technique of ... READ MORE
Marketing That Works vs What You Think Works
I stumbled accross a great post by copywriter, Bob Bly, entitled, What Matters in Marketing is What Works – Not What You Think Works. So often I hear helping and healing professionals put down or dismiss marketing methods because they tried them ... READ MORE
Are you Dismissing Marketing Ideas for Your Therapy Practice?
How often do you hear or see an idea for marketing your therapy practice and you immediately dismiss it as a viable option? Or perhaps have tried a specific marketing strategy and because you didn't get the results you wanted you dismissed it ... READ MORE
Eye Movement Research and Your Website Visitors
The Eyetrack III research released by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools reveals the importance of where and how you place information on your web pages. The study observed the eye movement of ... READ MORE
