Yesterday I did a question and answer teleconference on “Developing a Niche Market.” There were several themes that stood out for me that I hear over and over again in my work with Counselors and other healing professionals.
Below are some thoughts that stood out for me after hearing everyone’s questions on the call:
1. Too often, healers try to make a modality or method of treatment their niche. With a few exceptions, people don’t generally care that much about the method you use, their primary concern is their pain or problem and they want a solution for it. This is where you must target your marketing.
2. There will always be more people who won’t buy your services or products than those that will. This is true even when you have a clear marketing message focused to a specific niche market. You need to concentrate on those who do want your services, figure out what they need and want, and articulate this in your message.
3. Marketing a counseling or healing practice is easier if you have a clear niche market and a focused, compelling marketing message. However, even under these circumstances it takes time, hard work and patience. Marketing is a not a one shot deal. Many healers give up too soon on their strategies. You have to have an effective strategy and commit to it for the long haul.
3. The more marketing knowledge you have the easier it will be for you and the faster you will attract clients. The learning curve is immense and never ending. Whether you niche or not, marketing takes time and effort.
To learn more on developing a niche, read my article “Developing a Niche” which you can get at my website.