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Are you Dismissing Marketing Ideas for Your Therapy Practice?

How often do you hear or see an idea for marketing your therapy practice and you immediately dismiss it as a viable option?

Or perhaps have tried a specific marketing strategy and because you didn’t get the results you wanted you dismissed it without examining what went wrong and how you could improve upon it?

I have noticed that many coaches, counselors and healing professionals often dismiss aspects of marketing because:

  • They don’t like marketing and are resistant to doing it.
  • They erroneously believe they should intuitively know how to market their counseling or holistic practice effectively without any training or knowledge in marketing.
  • They believe that marketing is inherently unethical or inappropriate.
  • They do not understand the principles of marketing and how they can embrace them to market authentically.
  • They don’t want to spend the time marketing their practice on a regular basis.

What aspects of marketing are you dismissing and how is this limiting the success of your therapy private practice?

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Comments

  1. Pete Quily says

    June 14, 2005 at 3:36 pm

    Good post Juliet.

    I see too many coaches who feel that marketing is unethical and sleazy and are very resistent to doing so. It can be like that but it doesn’t have to be. You can be honest and market honestly, it’s a choice, and for some prehaps a learned skilled.

    I sold Macs for 7 years and I never lied to sell. To me that’s the sign of an incompetent (let alone unethical) salesperson.

    It’s easy to try a strategy and dismiss it out of hand, makes more sense to do what you say analyze it and may realign your marketing around the results.

    Pete

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Darlee-headshot “When I was first referred to you for help with marketing I was lost and I didn’t know what to do to build my massage therapy practice. I was afraid to take any steps in fear of taking the wrong ones. You helped me create a great message on my website focusing on my ideal clients and then you helped me market my practice effectively. With your expert knowledge and skills, I became excited and motivated about my massage practice again. Most importantly, I have 3 times as many clients! Thanks … Read more
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