How often do you hear or see an idea for marketing your therapy practice and you immediately dismiss it as a viable option?
Or perhaps have tried a specific marketing strategy and because you didn’t get the results you wanted you dismissed it without examining what went wrong and how you could improve upon it?
I have noticed that many coaches, counselors and healing professionals often dismiss aspects of marketing because:
- They don’t like marketing and are resistant to doing it.
- They erroneously believe they should intuitively know how to market their counseling or holistic practice effectively without any training or knowledge in marketing.
- They believe that marketing is inherently unethical or inappropriate.
- They do not understand the principles of marketing and how they can embrace them to market authentically.
- They don’t want to spend the time marketing their practice on a regular basis.
What aspects of marketing are you dismissing and how is this limiting the success of your therapy private practice?
