How often do you hear or see an idea for marketing your therapy practice and you immediately dismiss it as a viable option?
Or perhaps have tried a specific marketing strategy and because you didn’t get the results you wanted you dismissed it without examining what went wrong and how you could improve upon it?
I have noticed that many coaches, counselors and healing professionals often dismiss aspects of marketing because:
- They don’t like marketing and are resistant to doing it.
- They erroneously believe they should intuitively know how to market their counseling or holistic practice effectively without any training or knowledge in marketing.
- They believe that marketing is inherently unethical or inappropriate.
- They do not understand the principles of marketing and how they can embrace them to market authentically.
- They don’t want to spend the time marketing their practice on a regular basis.
What aspects of marketing are you dismissing and how is this limiting the success of your therapy private practice?
Pete Quily says
Good post Juliet.
I see too many coaches who feel that marketing is unethical and sleazy and are very resistent to doing so. It can be like that but it doesn’t have to be. You can be honest and market honestly, it’s a choice, and for some prehaps a learned skilled.
I sold Macs for 7 years and I never lied to sell. To me that’s the sign of an incompetent (let alone unethical) salesperson.
It’s easy to try a strategy and dismiss it out of hand, makes more sense to do what you say analyze it and may realign your marketing around the results.