I stumbled accross a great post by copywriter, Bob Bly, entitled, What Matters in Marketing is What Works – Not What You Think Works. So often I hear helping and healing professionals put down or dismiss marketing methods because they tried them ... READ MORE

How often do you hear or see an idea for marketing your therapy practice and you immediately dismiss it as a viable option? Or perhaps have tried a specific marketing strategy and because you didn't get the results you wanted you dismissed it ... READ MORE

The Eyetrack III research released by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools reveals the importance of where and how you place information on your web pages. The study observed the eye movement of ... READ MORE