In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards ... READ MORE
5 Reasons You Need to Update Your Healing or Therapist Website
A website is the hub of your business presence and therefore investing time, effort and financial resources into it on a regular basis will help ensure that you are attracting as much business as possible. If you haven't updated or re-designed your ... READ MORE
How Website Copy Mirrors Therapy & Healing – Focusing on Client Results Part 4/5
This article is part 4 in the series called, "How Web Copy Mirrors Therapy and Healing." In part 1 I defined "web copywriting" and then showed how web copy can benefit both you and your healing or therapy clients. In part 2 I discussed the role of ... READ MORE
The Difference Between Website Content and Website Copy in Attracting Therapy, Coaching & Healing Clients
A client-attracting website has client-attracting copy, not simply written content. Huh? What does that mean? Let's begin with some definitions. Website content is any content you have on your site. The main purpose of website content is ... READ MORE
Creating Powerful Headlines for Your Therapy Website & Other Marketing Materials
If you are like many therapist and healing professionals, you probably write your website and other marketing materials without really knowing what you are doing. While this may appear to save you money in the short term, in the long run, it could ... READ MORE
Using Testimonials & Case Studies on Your Therapist or Holistic Professional Website
The use of testimonials can be a touchy subject from an ethical perspective for therapists and other holistic professionals. However, often case studies (real, hypothetical or composite ones) can be used instead of testimonials. When used ... READ MORE
