In this 12-minute video, I critique a 2-niche therapist's website. In the video, I discuss the implications of having a 2-niche website as well as commenting on the website copy and some usability issues. Watch the video of the therapist website ... READ MORE
The Client Attracting Therapist Website [Infographic]
Your therapy website can be seen as the hub of a wheel--the center or foundation of all your marketing activities. Most people who become clients will have been to your website first and will have chosen you because your website resonated with their ... READ MORE
6 Website Trends that Therapists Need to Know: Where We’ve Been and Where We Need to Go
Below is a video interview I did with my colleague, Clinton Power on therapist website trends. Once your website is up, you'll need to keep up to date with the evolving web if you want to continue to attract clients in the long haul. In the video, ... READ MORE
Counselling Directories: 10 Tips for Effectively Marketing Your Therapy Practice
Many counsellors and therapists use counselling directories to list their private practice and increase their online presence, yet many don't use this form of marketing effectively and wonder why they don't get the results they had hoped for. As ... READ MORE
Therapists: Do You Have a Uniqueness Hang-up When Writing Website Copy?
When I write website copy (content) for my therapist and healing practitioner clients, one of the areas they struggle with is describing how they are unique from others in their profession. I often hear things like, "I do the same thing as other ... READ MORE
Breaking the Rules of Marketing
I confess, I've always been a "rule breaker." Not intentionally, of course. It's just that I walk to my own rhythm and often this means breaking rules that are considered to be the "norm". This has been true for my personal, as well as my ... READ MORE