It’s hard to believe, but 2013 is almost over. Have you accomplished the goals you set for yourself this year? Perhaps you have a few things in the back of your mind that are nagging you, that you still have time to complete before the year ends, but ... READ MORE
Copywriting for Therapist Websites: A 25 Point Checklist
I wrote a 25 Point Website Checklist for Therapists and Healing Professionals a while ago. I included some points on copywriting for therapist websites in that list. Below, I've created a more detailed therapist website copywriting checklist to help ... READ MORE
Watch This Website Critique
Watch this website critique... E You'll learn some things about how to improve your website that you likely didn't know before: Why you need an attention-grabbing headline. Tips for writing compelling copy that resonates with potential ... READ MORE
I’m a Summer Slacker: How I Plan for Taking Time off from Marketing
(Yes, that's me in the striped shirt above hiking with friends in Strathcona Park on Vancouver Island this summer). It's true. I'm a summer slacker. I take 4 weeks off during the months of June through August. And I often work shorter ... READ MORE
Do You Suffer From Marketing Plan Avoidance Syndrome?
What happens when you see the two words below? “Marketing Plan” Do your eyes glaze over? Do you feel worried that you don’t have one...or wonder if you really need one? If you don’t like the idea of creating a marketing plan for your ... READ MORE
12 Not-So-Secret Solutions to Feeling Stuck Building Your Counseling Practice
Getting stuck. It happens to all of us from time to time when building a counseling practice. The expression, "stuck between a hard place and a rock" captures the feeling well. You want to get unstuck, but when you try, you can't. Everything seems to ... READ MORE