In the 5th part of this article series (you can start with part 1 here), I’m going to discuss how the step in copywriting, called, asking for a “call to action” is similar to the process of therapy where we invite clients to take action towards ... READ MORE
Therapists: How Much is Too Much? Pricing and Value
A while back I received an email from a woman saying that a program I was offering with a colleague was "WAY TOO EXPENSIVE" (yes, she used capital letters) and that she couldn't "afford it". She also referred to the program as a "seminar" as opposed ... READ MORE
“Help! Social Media Isn’t Working for My Therapy Practice”
While increasing numbers of therapists have set up social media accounts on Facebook, LinkedIn and Twitter, I’m still hearing a lot of confusion and many misconceptions about how to use social media successfully. I’m also seeing people make ... READ MORE
Is Your Therapy Business Mobile Ready?
This article was written by Jeff Fisher & Clinton Power. A big thanks to them both for contributing to my blog! It was only about 10-15 years ago that the vast majority of therapists and coaches were ... READ MORE
How to Write Content on Your Therapist or Health Blog That People Will Read
It's long past the time that having a static website was enough for a therapist or helping professional in order to make their presence known. Things really have changed. Adding fresh content to your website or blog is now a requirement if you want ... READ MORE
How to Deal with Social Media Overwhelm as a Therapist
I've been hearing a lot from therapists and other health practitioners about how overwhelmed they are by social media. There is much confusion about whether it's even ethical for therapists to use it, and if it's a worthwhile marketing tool. There ... READ MORE