In case you haven’t noticed, visual content has permeated the web, and with good reason. Check out these stats as reported by Hubspot:
- 90% of information transmitted to the brain is visual.
- Visuals are processed 60,000X faster in the brain than text.
- Posts with visuals receive 94% more page visits and engagement than those without.
- 60% of consumers are more likely to click on a business whose images appear in search results.
- 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings.
Visuals Grab Attention & Reinforce Your Message
With statistics like those above it shouldn’t be difficult to convince you that visual marketing is an essential part of any online marketing plan for your therapy practice or natural health business. Visuals can capture attention and convey information quicker than words can.
Of course you still need words to provide the details of your message, but visuals can support and reinforce your written message. Images can also be used to help break up blocks of writing on your website, especially if your website copy or blog posts are long.
Visual images are also important for social media marketing for similar reasons. Most social platforms now support images and many social media platforms such as Pinterest and Instagram are image focused. If you spend any time on social media, I’m sure you have seen a lot of images.
Finding and creating images can take time, so it’s important that you choose tools that are easy to use, but still allow you to create attractive images.
Here are my 3 favorite image creation tools:
Create Quick Images Using Pablo
Pablo’s tagline says, “Design engaging images for your social media posts in under 30 seconds”. Pablo is quick, easy and free to use.
It has images you can use for free, or you can upload your own from those you have taken yourself or bought or downloaded free from stock photo sites.
After you have your image all you need to do is add text to it, and yes, it takes about 30 seconds.
Unlike the other 2 visual creation tools discussed below, part of what makes Pablo so great is that it’s limited in the features it has, which is what makes it so simple to use. Considering its simplicity, this tool can still help you create stimulating images.
Watch the video below to see me demonstrate how to use Pablo.
Create and Edit Images Like a Pro Using Picmonkey
Picmonkey has been around for several years and remains one of my favorite image creation tools. It has a lot more options than Pablo, but is still easy to use.
Picmonkey allows you to crop or resize images, create overlays with text, add textures, backgrounds, frames and cool effects to any image that you upload or create from scratch.
In addition, you can edit photos using several features that allow you to fix blemishes, reduce the shine on faces, brighten eyes, whiten teeth, etc.
Picmonkey also allows you to use custom fonts, which can make a big difference in the overall look of your image.
Watch me create an image using picmonkey in the video below:
Use Canva for Design Inspiration and If You Have Crappy Design Skills
Canva, like Picmonkey, is free and is a more advanced tool than Pablo. It has some similar features as Picmonkey, but has pre-designed templates that you can use and edit to your liking. This allows you to create some great-looking images without having a lot of design skills.
Canva has pre-sized templates for different social media platforms, presentations, posters, etc., which saves time and hassle in sizing your images for the right platform.
Further, Canva makes it convenient for you by having a built in stock photo image bank with 1,000,000 images. Some are free, and those that are not cost only $1 each. That is a decent price for stock images.
Unlike pickmonkey, fonts and photo editing options are limited with Canva.
Although I found Canva a bit challenging and less intuitive to use than Picmonkey at first, it has become easier over time. Thankfully, Canva has video tutorials which helps make the learning curve easier.
Watch me create an image using Canva in the video below:
If you want your therapy or natural health business to stand out on the web, you’ll need to use images in your blog posts and on social media sites. Yes, it can be time consuming and there is a learning curve, especially if you don’t have at least some sense of graphic design. But when you see how much better your content performs once you add attention grabbing images, you’ll be glad you put in the time.
To save time, you can always hire someone to create images for you (as I do) using any of the above tools.
Hope you enjoyed this post and the videos. Would love to hear your feedback below in the comments.