Marketing a Practice is an Ongoing Process, Not a One–Time Event

As someone who practices counseling or one of the healing arts, how much time do you spend marketing your practice every day?

Do you have a marketing plan that spans out over the next year at least?

Do you have a structure in place for when you engage in marketing activities? If so, do you give them the same priority to as you do your clients?

Do you regularly follow-up with referral sources or prospective clients?

If you are having difficulty building your practice and are not doing any of these things on a regular basis, you are likely never going to attract the number of clients that you need in order to build a private practice that is successful.

Many counselors, holistic practitioners, and other healing professionals consistently suffer from the “feast and famine syndrome”. They either don’t market their services at all, and hope for the best, or they market sporadically with no real plan in place. Often when they finally start getting clients, they stop marketing until their client load gets low again and then they panic and start marketing again. This endless cycle leaves them feeling frustrated.

Marketing is an ongoing process, not a one-time event.

It’s the little things that you do consistently over time that will get you enough clients to fill your private practice. You need to have an integrated marketing plan in place that allows you to follow-up on your marketing methods on an ongoing basis.

Marketing should be something you take as seriously as the work you do with your clients. It’s a process of doing a lot of little things consistently instead of expecting instant success.