Over the past few months several people have contacted me wanting help marketing who have had
a full practice in the past. They were not only suffering from a lull in their client-load, but they were worried
about the future of their practice due to the recession.
Contrasted with that are the emails I have recently received from some former clients whose practices
are so full they are turning clients away. The recession doesn’t seem to be impacting on their practices at all.
What is the difference between these two groups?
The main difference between them is that those who are turning clients away are actively marketing.
Research shows that businesses that succeed in a recession are the ones that increase their marketing.
As a therapist or healing professional, marketing during a recession also leaves you in a much stronger position when the recession ends.
So if you want more therapy or healing clients, you will need to spend more time out there spreading the word.
Here are a few more things that you can do to get your therapy or healing practice through the recession:
Have a Positive Attitude
People seem to love to talk about negative things. Yes, we are in a recession, but we don’t have to focus on
all the doom and gloom that is out there. Limit the time you spend listening to the news and to people who only seem to want to dwell on the tough times. Reflect on what is working in your practice and stay
focused on your plan.
Look for Opportunities
There are always opportunities around us that we miss. Even when we do see them
we often don’t take advantage of them. Watch for opportunities and grab onto the ones
that are likely to bring you closer to your goals. Be mindful that some of the best opportunities
present themselves when you least expect them.
Track Your Return on Your Investment (ROI)
Do you know where your clients are coming from?
Where are you spending your marketing dollars and what kind of return are they bringing you?
This is the time to take a close look at which marketing strategies are bringing in the most clients and
Increase the Value You Provide
Go the extra mile for your clients. Provide better service or add something new to your
existing services. Perhaps you want to create a new article to give away for free to clients, past clients
and existing newsletter subscribers.
Choose to Succeed
One of the characteristics of people who succeed is that they make a choice
to succeed. They seek out information and people to support them. They do
whatever it takes. They have a mindset that won’t let them fail, regardless of what happens.
What are you doing to make sure you succeed through the recession?