Does the marketing message on your alternative health or therapy website stop potential clients in their tracks within the first few moments of landing at your site and make them say, “Wow, this site is for me!”?
If your site is anything like many counsellors and others in the healing arts, it likely doesn’t…
The vast majority of professionals have never learned how to write an enticing marketing message that is focused on the client–their needs and problems and the solutions they are looking for.
Too many websites focus far too much on the therapist or alternative health practitioner-and not nearly enough on the client.
And what is wrong with this, you might ask?
The problem with this is it doesn’t show your clients that you understood them and provide hope that you might be able to help them. It doesn’t compel them to pick up the phone and call you.
And if you don’t have a clear, focused and attention-grabbing message, any marketing steps you take are virtually wasted.
Because research shows you only have a few seconds to get the attention of your prospective clients onc they land at your page. And if you don’t get it within the first few seconds? That is right, there are plenty of websites only a click away..
So if your website is mostly about you and not enough about your potentials clients and their problems, pain and challenges, take a look how you can change it so that it speaks to them.
Learn how to write a message that will draw potential clients in, make them feel comfortable and show them that you can help solve their problems.
One way to learn about writing compelling marketing message is to sign up for my next Marketing Plan Mini-Camp course.