What is Copywriting?

Copywriting is the science of writing compelling website content that gets your counseling or natural health website visitors to act (e.g. sign-up for an email list or a free offer, email or call you to find out more about your services and products, or buy something from you). Copywriting is based on decades of research (it’s been around long before the Internet).

Web copywriting is unlike any other style of writing. In fact, it often breaks many of the rules you were taught in school about writing. There are specific principles that must be followed in order to attract the clients or customers you want.

The Benefits of Copywriting for Holistic and Therapist Websites

• Helps you stand out from the crowd.

  A lot of website writing that you see on therapy or holistic health websites is generic and not compelling. And it certainly is not following copywriting principles. Often these websites focus too much on the therapist or business and not enough on the client or customer. When your website visitors read engaging and unique copy based on research-proven principles, it resonates with them on a deep emotional level. This makes the right clients more likely to buy from, or work with, you.

• Attracts more of the customers or clients you do want, fewer of those you don't want.

  When web copy is engaging, specific and written for your target audience, it attracts not just more natural health and wellness customers or counseling clients, but more of your ideal customers and clients. It also decreases the time wasted responding to phone calls and emails from unsuitable clients and customers.

• Reduces the time you have to spend marketing.

  When you have customer/client-attracting copy that speaks to your ideal target audience, you’ll decrease the time that you spend marketing your practice or business. Why? Because you’ll convert a greater percentage of your website visitors into customers or clients. While you’ll always have to market to bring more traffic to your therapy or natural health website, you’ll spend less time doing it.

My Website Copy is Authentic and Customized for Your Coaching or Therapy Practice or Wellness Business

I am committed to writing authentic and honest website copy. While my copy is client-centered, it is not over the top "salesy."  My website copy is research driven and customized to you and your business or mental health practice. I gather a lot of information so that I can capture the unique aspects of you, your business or practice, your services and products, and most importantly, your target audience.

My Website Copy Incorporates On-Page SEO Principles to Help You Rank in Google

When writing copy for your therapist practice or natural healthcare business, I follow best practices for “on-page search engine optimization.” Some examples include inserting keywords that sound natural into your copy and creating “title and description tags” that are used in the back-end of your website. On-page search engine optimization helps Google, and other search engines index your pages, and it plays a role in your search engine rankings.

My Website Copy Utilizes Web Usability & Conversion Research to Keep People Engaged and Encourages them to Take Action on Your Website

My website copy follows the research-based principles of how people behave on websites. This helps ensure that your copy will be read. One example of a core usability (and copywriting) principle is writing in a conversational and friendly style. Another usability principle is making your copy "scannable" via the use of short sentences and paragraphs, captivating headlines and sub-headlines, as well as bulleted and numbered lists. These are but a few usability principles I incorporate into my copy.