Dr. Trevor Cates is a naturopathic physician living in Park City, Utah. In this episode of Businesses in Bloom, Trevor explains how she came to study naturopathy through her childhood health concerns and the holistic treatment she received. She discusses becoming Dr. Spa and running a private practice while writing a book, marketing her own skin care products, and hosting a podcast.
[2:17] Trevor talks about her childhood experiences with skin disorders and other health problems. After Western doctors couldn’t help, her parents took her to a holistic healer, which helped her greatly. She was set on naturopathy from a young age, and went to naturopathic college to study.
[4:15] Trevor talks about her early career, and how she began working with spas. Better skin health was initially a side effect of other treatment plans she prescribed (weight loss, hormone balance, stress management).
[5:43] Clean Skin from Within is Trevor’s upcoming book, due out in March, 2017.
[7:04] Trevor remember the naturopath who treated her when she was 11. This doctor talked with her for an hour about emotional and physical issues. Homeopathy treatments helped Trevor reboot her health, as did changes in her diet.
[8:27] Trevor talks about her practice in Park City, UT. She sees patients in person and through Skype. While skin issues often bring people to her, there’s usually a root cause underneath.
[9:58] Trevor sees patients in person one day a month, and Skype/phone patients one day a week. Increased focus on her book and online programs caused her to scale back her practice.
[11:18] Trevor discusses her upcoming book. It investigates different skin types, based on the root causes behind the types. The book explains her two-week diet and lifestyle program for healing skin, and offers healthy recipes and DIY skin care instructions.
[13:05] Here Trevor talks about her line of skin care products. She started a daily regime treatment product first made from the highest quality ingredients. The PH of the product is important for skin health also.
[15:00] Trevor’s products are very good for increasing skin smoothness, reducing fine lines, and evening pigments.
[16:15] Aloe, arnica, vitamin E, antioxidants, sea buckthorn (for vitamin C) and other herbs are some of the ingredients in her skin care products.
[17:50] Once she turned 40, Trevor decided to start using skin care products on her own skin (before that, she relied on diet and lifestyle choices). Prior to investigating skin care products, she wasn’t aware of how many bad ones are on the market (many are heavy in carcinogens and artificial ingredients).
[19:20] Trevor explains how a lot of the harmful products that people put on their skin (creams, deodorants, etc.) show up in the bloodstream.
20:23 Trevor only sells her products at the www.SpaDr.com. She has an online program up and running, Clear Skin Solutions, which is also available at her website.
[22:07] When she graduated from naturopathic medical school, Trevor married a classmate, and they started a naturopathic practice together. They opened their own center for natural medicine in Santa Barbara and held events to generate interest. Then they moved to Utah, where Trevor started working with a gynecologist. She then hooked up with a spa director, who recruited her to work at the Waldorf Astoria hotel & Spa. She did a variety of wellness classes and events at the spa. Eventually Trevor went back into private practice, and started her skin care product line.
[24:28] Trevor started her practice in 2000, when an Internet presence wasn’t as important as it is now. At that time, local Santa Barbara magazines and papers got the word out, along with festivals and radio interviews. At the Waldorf Astoria in Park City (a ski town), her patients were more transient, so she kept in touch over the phone, and her online presence became more important.
[26:40] Trevor set up a free monthly conference call program with her patients. Sometimes these were interviews with other naturopaths, other times it was just her presenting information. She recorded the calls and emailed the files around afterwards, which was a good way to get to know patients.
[28:14] These conference calls led her to start a podcast, which is still going. Trevor loves the podcast, because when a new patient comes in, they’ll know her philosophy already—which saves time in an intake appointment.
[29:05] The podcast started out discussing a range of health topics. Most of the shows now involve skin health at some point. Some shows are Q&A with audience questions.
[30:27] Trevor explains how she’s built up an email list. She hosted an online summit a few years ago, with 25 different speakers. This was one of the biggest steps to building the list, and it was a revenue generator too.
[32:38] Facebook posts, twitter, YouTube, Instagram, Pinterest are all part of Trevor’s online presence. Her YouTube videos are popular.
[33:48] Trevor started out with one assistant, now she has a marketing assistant too. She’s had independent contractors help with social media campaigns, sales pages, website design, etc.
[35:50] Trevor talks about being a single mom with three kids. She puts in time with them after school, and then often goes back to work after they’re in bed.
[27:24] One of the most rewarding parts of Trevor’s job is hearing women’s stories after she treats them when their lives have changed for the better. The benefits aren’t just healthier skin—better sleep, sex, and energy levels are also part of it.
[39:00] When she started out, Trevor spent a lot of time explaining what a naturopathic physician was, and this was challenging. There are many ways to market and position your business—it’s hard to know which to choose.
[41:08] Trevor’s business advice: find something that you love and can feel fulfilled about doing. Don’t be afraid to change your path later.
Bio – Dr. Trevor Cates – Park City, Utah
Dr. Trevor Cates was the first woman licensed as a naturopathic doctor in the state of California. She was appointed by former Governor Arnold Schwarzenegger to California’s Bureau of Naturopathic Medicine Advisory Council. After working in several world-renowned spas, Dr. Cates became known as “The Spa Dr.” She sees patients in her private practice in Park City, Utah with a focus on graceful aging and glowing skin.
She is also host of THE SPA DR. Podcast and the online Glowing Skin Summit. She is the author of he #1 Amazon bestseller, Glowing Skin From Within. She believes the key to healthy skin is inner and outer nourishment. Dr. Cates’ new skin care products, The Spa Dr.’s Daily Essentials, are available now at www.TheSpaDr.com. The Spa Dr. products are formulated with all-natural ingredients proven by science to give you clear, glowing skin at any age.
To leave a review on iTunes, click here.
Replays of past episodes can be found here.