Jacqueline talks about how she started with a small private practice and how she got started working with expats who experienced a lot of stress and anxiety. She saw early on the challenges of not having a niche and, therefore, decided to focus on stress and anxiety. She talked about her 2 websites – one for her therapy practice and another, which is a blog focused on managing stress. She is about to launch an online course on stress through this second website.
NOTE: The minute markers below are for the audio.
[02:35] Jacqueline discusses her work as a therapist focusing on stress and anxiety.
[05:38] Jacqueline explains how she had a small online presence when she started her main website and how she got started working with expats.
[06:39] Jacqueline talks about her client schedule. She sees people both in person and conducts some long-distance appointments via Skype.
[07:46] Jacqueline explains her previous work in academia studying educational psychology. She mentions that she chose to study a Diploma in Counselling, which began her therapy career.
[11:32] Jacqueline gives reasons as to why she started her second website. She stated that – due to her work with Juliet on her website copy [link to https://julietaustin.com/copywriting-services] her writing improved. She then started to write a blog and enjoyed it.
[12:45] Jacqueline describes how regularly blogging on her Wise Stress Mastery website and guest blogging on other sites has widened her audience and helped to build her therapy practice. Her blog posts are also beneficial for clients who access them outside of their time in therapy.
[16:37] Jacqueline talks about how the Wise Stress Mastery website has become a resource for those who are not interested or can’t come to therapy.
[18:11] Jacqueline reveals that her revenue at the moment comes from her clients and the income earned from her two therapist associates. She talks about building products to sell on Wise Stress Mastery in the near future.
[20:37] Jacqueline recalls how initially she used directory listings like Yellow Pages to market her therapy practice back in Bondi Junction. She also mentions that she received referrals via word of mouth and from community (offline) networking.
[23:51] Jacqueline talks about the difficulties of marketing a therapy business that has a general focus working with all populations. This led her to identify and articulate her niche focused on anxiety and stress through her therapy site.
[28:23] Jacqueline talks about her monthly newsletter that goes out to subscribers that have subscribed on both of her websites.
[29:57] Jacqueline says that potential clients have a very long lead time and so building rapport and putting out content on her blog is important to build relationships with her potential clients and to keep in touch with past clients.
[31:18] Jacqueline talks about her early work at an organization offering smoking cessation services. She then started a private support group for those wanting to quit smoking and failed to get participants for it. Jacqueline believes that her group failed due to her lack of knowledge about marketing and says that it motivated her to learn more about how to market a business.
[35:58] Jacqueline believes that her professional success comes from a willingness to invest time in learning about self-promotion and marketing to build her therapy practice.
[38:36] Jacqueline talks about how training in EMDR therapy has reignited her passion for her therapy practice. She advises others to find and work on something that they love to do in their therapy practices.
Bio – Jacqueline Stone, Stress & Anxiety Therapist
Replays of past episodes can be found here.