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Episode 035: Should I get a mentor to help market my therapy practice?

getting a mentor to help market your therapy  practice

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  • Episode 035: Should I get a mentor to help market my therapy practice?
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Highlights from Episode 35

In this episode we answered the following questions:

Question 1:  Yoli Cadet (from our Facebook Group) – “Should I get a mentor to guide me in developing my new practice?”

Juliet stated that it’s important to learn about marketing and have a plan that is based on science. Otherwise, you can waste a lot of time if you just “wing” things out there. You don’t have to have a mentor or guide, but it can certainly help shorten the learning curve and speed up your results.

Clinton also added that having a mentor or buddy can help keep you accountable and thus get more accomplished.

Question 2: Mary Anne (Santa Barbara, California) – “How do I know what to give away as a free offer to get people to sign up for my email list?”

Clinton suggested creating a free offer that provides a small solution to your customer or client. Provide an introduction to your services or products as a way to build a relationship with your audience where they come to like and trust you over time. It could be as simple as a free report on tips for self-care.

Juliet added that you need to give something of value to your potential clients or customers and over time some of them will eventually “buy” something from you.

Question 3:  Katy – “Can I really make money selling an ebook?”

Clinton stated that eBooks can be effective. He suggested doing some research to find out if there is demand for your product. Amazon can be a good place to search for topics that are best sellers.

Juliet stated that you want to make sure that your title is compelling and that it offers a solution to a problem.

Clinton advised to invest in a good graphic designer to get a striking cover as it can help increase sales.

Juliet stated that marketing is essential if you want sales. Even a great ebook won’t sell on its own.

Show Notes

  • Juliet Austin Coaching and Consulting – get mentoring and coaching from Juliet Austin
  • Australia Counselling Community – get mentoring and coaching from Clinton Power
  • Amazon Marketplace
  • Lisa Kift, Love and Life Toolbox 
  • 31 Days to Build a Better Relationship – Kindle eBook by Clinton Power
  • The Pre-marital Workbook for Couples – Lisa Kift
  • The Marriage Refresher Book for Couples – Lisa Kift

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Darlee-headshot “When I was first referred to you for help with marketing I was lost and I didn’t know what to do to build my massage therapy practice. I was afraid to take any steps in fear of taking the wrong ones. You helped me create a great message on my website focusing on my ideal clients and then you helped me market my practice effectively. With your expert knowledge and skills, I became excited and motivated about my massage practice again. Most importantly, I have 3 times as many clients! Thanks … Read more
DarleeAnn Mathieson, Sports Massage Therapist, Edmonton, Alberta
  Moira-headshot“I would highly recommend Juliet as a copywriter and a marketing coach to anyone who is starting up in business. Her copywriting skills alone are worth their weight in gold. I wasted more than £600 on two previous websites until Juliet helped me write the copy on my current site. It’s proving to be very successful in attracting clients. I can’t thank Juliet enough for all the help and encouragement she gave me. You may think she is costing you money, but I promise you her help and advice… Read more
Moira Mcfadden, Counsellor, Rosyth, Fithe, Scotland

EdelWalsh-headshot

“My practice filled very quickly after Juliet wrote the copy on my website. I recouped my investment – and more– within a few months of having my website up. I know the reason for this is the tight, targeted copy on my site. How do I know this? Because when people write me to let me know they want to work with me, their emails are very personal. They tell me how much my website copy resonated with them and are ready to commit to working with me before we have even spoken! My practice is now… Read more
Edel Walsh, Registered Professional Counsellor and Certified Life Coach

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