Episode 035: Should I get a mentor to help market my therapy practice?

getting a mentor to help market your therapy practice

 

Highlights from Episode 35

In this episode we answered the following questions:

Question 1:  Yoli Cadet (from our Facebook Group) – “Should I get a mentor to guide me in developing my new practice?”

Juliet stated that it’s important to learn about marketing and have a plan that is based on science. Otherwise, you can waste a lot of time if you just “wing” things out there. You don’t have to have a mentor or guide, but it can certainly help shorten the learning curve and speed up your results.

Clinton also added that having a mentor or buddy can help keep you accountable and thus get more accomplished.

Question 2: Mary Anne (Santa Barbara, California) – “How do I know what to give away as a free offer to get people to sign up for my email list?”

Clinton suggested creating a free offer that provides a small solution to your customer or client. Provide an introduction to your services or products as a way to build a relationship with your audience where they come to like and trust you over time. It could be as simple as a free report on tips for self-care.

Juliet added that you need to give something of value to your potential clients or customers and over time some of them will eventually “buy” something from you.

Question 3:  Katy – “Can I really make money selling an ebook?”

Clinton stated that eBooks can be effective. He suggested doing some research to find out if there is demand for your product. Amazon can be a good place to search for topics that are best sellers.

Juliet stated that you want to make sure that your title is compelling and that it offers a solution to a problem.

Clinton advised to invest in a good graphic designer to get a striking cover as it can help increase sales.

Juliet stated that marketing is essential if you want sales. Even a great ebook won’t sell on its own.

Show Notes

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