Highlights from Episode 34
In this episode we answered the following questions:
Question 1: Cassandra – Mississauga, Ontario, Canada – “Should I create a separate website for a workshop?”
Clinton stated that a new website is not necessary in order to create a workshop in Cassandra’s situation. Instead, he suggested creating a dedicated landing page on her website.
He suggested a popular software product called LeadPages.net for creating landing pages. There are also many other products competing with LeadPages.
Question 2: Carol – Edinburgh, Scotland – “Is it ok to edit my old blog posts?”
Juliet answers this with a big, “yes”. She stated that you can do whatever you want with your blog. In fact, if you have old, irrelevant content on your blog, you should be editing it to make it more relevant. Finally, she stated that Google likes fresh content and in the long term this can help boost your Google rankings.
Clinton also suggested that updating blog images might be something you could also consider. He mentioned a search engine practice where you update a blog post with fresh information, and then redirect the old post to the new post. This also may help improve your search engine rankings.
Question 3: Tom – “How many hours should one spend marketing each week?”
Clinton emphasized the importance of blocking out time where you focus only on marketing.
Juliet stated that it is less important how many hours you spend marketing than it is in making sure you are marketing consistently. Of course, for the most part, the more time you spend marketing, the faster you will achieve your goals if you are marketing effectively.
- Leadpages – software for creating landing pages
- 043: 10 Mistakes to Avoid When Marketing Your Therapy Events – The Australia Counselling Podcast
- MOZ – site for SEO information
- How to Move Rankings Up on Older, Existing Content – Rand Fishkin
- Google Analytics
- Juliet Austin Coaching and Consulting – inquire for coaching and copywriting services
- Australia Counselling Community – online community and coaching for Australian therapists