Shushann Movsessian’s story illustrates the highs and lows of being in business. In spite of achieving early success in her private practice, she describes a low point where she focused a lot on developing retreats for women and neglected her therapy practice. As a result, she lost a lot of clients and had to be very vulnerable as she got help to build things back up again. She learned the hard way to put consistent effort into her practice to keep it going.
On the flip side, Shushann has had tremendous success with her Facebook page. She has over 1.5 million followers and explains how she achieved this.
NOTE: The minute markers below are for the audio.
[4:55] – Shushann stated her inspiration for becoming a therapist stemmed from her personal and family of origin issues that she began to work on in her early 20’s. She was able to alleviate much of the anxiety she had.
[5:00] Shushann talks about how she built her practice slowly as she worked at a part time job.
[7:51] – Shushann describes how she gets traffic to her website from search
engines, local online directories, online counselling directories and from her Facebook page.
[10:00] – Shusann says that she writes articles as a way to get traffic to her
therapy website. She specifically mentioned an article she wrote on betrayal in relationships – she received a lot of traffic from the article due to the popularity of the topic.
[10:51]- Shushann talks about writing articles on current issues and topics that are of interest to your audience.
[11:30]- Shushann discusses some retreats she held in Bali for women and how she marketed them.
[12:00] Shusann has built her therapy practice by attending networking meetings, attending supervision groups with other therapists, and her website. She
mentioned how important it is to build relationships with others as part of being in business.
[12:45] – Shushann sees 12-14 clients per week- primarily women and couples who come to see her largely for relationship problems. She prefers to keep her practice at this size.
[13:24] – In addition to income from her private practice, Shushann generates income from offering women’s retreats and sells audios on her website.
[17:00] – Shushann’s website has been a starting point for her marketing. She has had her website up since about the year 2000. Juliet explains the reasons she likely ranks well in SEO in addition to the articles she writes, is because she had a site up so many years ago.
[18:48] – Shushann describes a time in her business when she nearly “went
under” in her business. This happened because she was working on developing her Facebook page and neglected her therapy practice. It is a difficult time for her. She ended up getting a part-time job to bring in some steady income. She describes that decision as being a life-saver.
[20:32] – Shusahnn talked about how vulnerable she had to be when she was having a difficult time in her practice. She stated that as a therapist, she didn’t want to appear that she was not doing well. She mentioned fears of appearing like she was a bad therapist because she wasn’t doing well.
[21:43] – Through her difficulties, Shushann has learned to put consistent attention on building her practice. She also maintains her part-time job, which gives her the ability to build her practice stress-free because she has secure income.
[23:00] – Shushann talked about the success of the audios she sells on her site. She seemed surprised at how well they are selling. She stated that is a risk to offer something that is non-mainstream such as her focus in soul work and mysticism because Australia is very conservative.
[24:43] – Shushann describes how she built her Facebook page of 1.5 million
followers. She ran FB ads, asks fans to like and share and Like her posts. She described that she was hovering around 100,000 fans and then all of sudden it took off like a steam train and went viral. In the past 2 years, they have gone from 100,000 fans to 1.5 million.
[28:22] – Shushann talks about getting her Facebook fans onto her email list.
[29:03] – Shushann says that she writes 1-2 carefully considered Facebook posts each week.
[31:02] Shusann’s advice for other therapists: She said you have to hang in there and be persistence and consistent. She stated the importance of believing in what you have to offer. She stated it has been beneficial to have a colleague to work with on her Facebook page and for the women’s retreats. She finds this helps with her motivation in being consistent with marketing.
[32:00] Shushann stressed the importance of business owners keeping up to date with marketing information. She stated that it’s been hard to build her business and takes time and does not come naturally to her.
Bio – Shushann Movsessian, Wholistic Psychotherapist, Educator, and Soul Life Coach
Shushann is an experienced and mature counsellor specialising in women’s spiritual psychology in Sydney, Australia. She is passionate about supporting the significant transitions people take in their lives and ultimately connecting to their inner wisdom and guidance. Her vision is to support and empower her clients to connect to their inner guidance and be conscious co-creators in their relationship to their lives.
Shushann has featured in Living Now Magazine, Preventative Health Magazine, Copperstrings, The Sydney Morning Herald’s Essentials and Body and Soul Magazine, and on Radio 2GB, for her work and expertise. You can find out more about Shushann here.
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