Highlights from Episode 46
Question 1: Renee Burke – “How much should I spend on my website, business guidance and business set up costs?”
Clinton stated that how much you should spend on your business depends on your goals and budget. If you are motivated and willing to do a lot of self-directed learning, you may not need to spend as much on business consulting as someone who is feeling quite overwhelmed and lost and needs a lot of hand-holding.
However, you can also benefit from having someone to help you streamline the learning curve. This can help you build your business or practice more quickly.
Clinton also stressed the importance of investing in a strong website because it’s the professional face of your business. It will have an impact for the next several years and play an important role in turning website visitors into clients.
Juliet agreed that paying for guidance can help you excel in your practice or business. Juliet also said that you probably need to pay more than $700 on a website if you want to get good results.
Clinton added that $3000 might be the middle range for a custom-designed website. If you get a developer to use a WordPress theme, it may cost less. Usually $2000- $5000 for a well-done, custom website.
Question 2: Louise White https://WWW.AWAKENHYPNOSIS.COM – “What kinds of photos should I use on my website?”
Juliet advised that it’s worth using high-quality photos, so your website looks professional. A lot of stock photo sites have photos of people that look “cheesy” and are out of date. One of the sites Juliet suggested is Stocksy, which has beautiful photos that cost a fair bit- about $10 each. You can also take your own photos or make your own images.
Juliet also pointed out that if you’re using photos, photos should match the copy that surrounds it. For example, if you are talking about how people can improve their relationships or health, you don’t want to have a picture of a sad person near this copy. Rather, you would put a sad photo near copy that talks about people being sad.
Question 3: Jodie Gale http://www.jodiegale.com – “How long after therapy clients have been on a waitlist is it ethical to contact them?”
Clinton stated that if you have a long waiting list, you should at least contact the people to let them know you have space available, even if it’s two years later.
Juliet agreed and said the ethical thing to do is to contact the person if that’s what you said you were going to do.
Clinton also talked about creating a “high-demand practice” that is very structured.