There is no video for episode 43 due to technical difficulties.
Highlights from Episode 43
In this episode we answered the following questions:
Question 1: Ken Holmes (Vancouver, BC) – “What are the differences between single vs. double opt-in email marketing for therapists?”
Juliet explained that single opt-in email marketing is where you submit your email and name and you are added to the person’s email list straight away. Double opt-in is where the web visitor enters their information and then receives an email link where they are asked to confirm their subscription. The email subscriber must click on the confirmation link in order to be added to the list.
Juliet said that single opt-in can sometimes get you more subscribers on your email list because often people miss the second link (it may go into a spam mailbox) or don’t bother to click on it to confirm. She added, however, that double opt-in has benefits, in that if someone confirms their subscription, they are probably more interested in your service. Juliet also said that double opt-in prevents spam or bogus email addresses being added to your list.
Clinton agreed that double opt-in email marketing for therapists allows for less false leads. He suggests that if someone feels they have been added to an email list without their permission, they should unsubscribe but that they should also mark that sender as spam with the Email Service Provider. This may mean that the sender’s account will be penalized. Juliet confirmed that there are email marketing laws in the US and Canada which should be followed.
Question 2: Jill Henry and Associates (Lane Cove, NSW, Australia) – “What are the copyright laws when referring to a piece of content on the web?”
Clinton stated that the best way to reference content online is to mention the person and to link to their website if possible. He shared that many people will appreciate you sharing their content. Clinton stated that linking back to other’s content is particularly important in blogging as the other person will usually be notified that you have linked to them. Clinton advised that you shouldn’t share or use other people’s images as your own as this can infringe on copyright.
Juliet added that it would be infringing copyright to take someone’s article or text and post it on your site as your own. You must ask permission of the author to publish another person’s piece on your website.
Question 3: Care Turner (Vancouver, BC ) – “Can you please provide some guidance on adding a therapist associate in my therapy practice?”
Juliet mentioned that a therapist associate and a sub-contractor are basically the same in that neither is an employee. She advises Care that she should decide what she will offer the associate – be those referrals, marketing services, administrative services, etc.- and then base the percentage of what she will take from the associate depending on what she offers. Juliet said that some people involve a lawyer in this procedure depending on how complex the agreement needs to be.
Clinton recommends that Care should speak to her accountant because the agreement must be ethically sound, clear and detailed. With his associates, Clinton explained that he covers all their costs. When his associate then sees clients, he takes a percentage of each of their therapy sessions. Clinton also suggests adding a clause about conflict resolution into the agreement. He and Juliet add that the agreement could include an exit plan, protecting you and the therapist associate should the agreement end.