Highlights from Episode 42
In this episode we answered the following questions:
Question 1: Leona Dawson Clinical Hypnotherapist & Counsellor (Sydney, Australia) – “Should I have a therapy niche for my practice when I am first starting?”
Clinton stated that finding a niche as a therapist can make marketing easier. It enables you to become more of an expert. He adds that if you were to choose a niche early in your practice and decide later that you’d like to change it, that is fine. Clinton advises Leona that if she is reluctant to choose a niche, she should continue to build her expertise in her work as a generalist, and when and if she feels ready, she can decide on a therapy niche.
Juliet said that if therapists decide not to have a niche, they should find a way to distinguish yourself from others when marketing online. If you want to stand out from the competition, you need to articulate why someone should work with you. Juliet also said that although some people may pick a niche too early, it is all part of developing your business. She agrees with Clinton that you can change your mind at any time.
Question 2: Brian Gieringer (Atlanta, Georgia) – “Is it effective to use Facebook to market to psychotherapy clients?
Juliet tells Brian that many therapists do have success using Facebook to market and interact with clients. She also said Facebook marketing for therapists or any business ideally should focus on getting leads (subscribers) for their email list. Juliet suggests working with a Facebook advertising a specialist if you choose to run Facebook ads as it’s a complex process.
Clinton said that people engage more with the content that therapists post rather than what the page is about. He recommended that it is not simply a matter of creating detailed content but that health professionals should be asking their followers to opt into something like a blog or an email list. This allows professionals to build relationships with email subscribers, not solely through Facebook interactions.
Question 3: Ryan-Jessica Hupf (Sydney, Australia) – “What is a “call to action?”
Clinton said that a ‘call-to-action’ is when you ask people who visit your website what you want them to do next. He gave a few examples such as, “Click here to book online”. He stressed that it is proven that people are more likely to do what you ask when you have a call-to-action.
Juliet warns of having too many calls-to-action on a website. She explained that a visitor may be overwhelmed by too many choices, so much so, that they may not take any actions. She advised that therapists could have one call-to-action to sign-up to their email list and one requesting that visitors call for a consultation, but said that generally less is more.
- Pinterest – Social media network for sharing images.
- Facebook Pages – Social media network for marketing your practice.
- Facebook marketing – Juliet Austin’s Pinterest board for Facebook marketing resources
- 9 Practice-Building Lessons Australian Therapists Can Learn From U.S. Therapists – Australia Counselling Podcast episode #89
- Google – Search engine.
- Ask Questions – Ask Juliet and Clinton a question for them to answer in an upcoming show