Highlights from Episode 41
In this episode we answered the following questions:
Question 1: Renee Burke (Salt Lake City, Utah) – “Is it best to use a personal name vs a business name for a therapy practice?”
Juliet thinks that having too many names for a therapy practice could complicate things. She states that most people remember therapists by their actual names. Juliet also emphasizes that therapists should keep it simple and shouldn’t choose a name solely because it has personal meaning to them. A name should make business sense and have meaning for your potential therapy clients or business customers.
Clinton adds that if Renee has a clinic or is looking to expand in the future then the name that she chooses should represent this business. He also adds that it might be beneficial not to use a complicated name if it is difficult to spell or pronounce. This is true particularly for a website URL as you risk that people won’t be able to remember it, and hence, then not be able to find your business.
Question 2: Jill Henry and Associates (Lane Cove, NSW, Australia) – “How do you distinguish between a personal requests for friendship and those with business interests on Facebook?”
Clinton explains some differences between a Facebook business page and a personal Facebook profile. He said that while you do require a profile in order to set up a business page, no one can see your personal information on your profile by accessing your business page. He advises that Jill direct people to her business page for updates and information, rather than accepting any friend requests from her personal profile.
Juliet agrees that therapists might not want to accept friend requests from those wishing to connect with their business as this could bring about ethical issues.
Clinton also suggests that if Jill wishes to keep her Facebook profile private she check her privacy settings and make changes accordingly. However, he also said that changing privacy settings is not a guarantee that content might not be seen by therapy clients so it is best for therapists to think about what they are posting on their profiles.
Question 3: Kat Love (Aagina Island, Greece) – “How can a copywriter write therapist website copy and maintain the therapist’s voice at the same time?”
Juliet states that some people calling themselves “copywriters” may actually be “content writers”. She suggests that Kat could advise her website clients to ask any potential copywriters that they may hire their process for ensuring they will write authentic customized copy.
Juliet said that as a copywriter herself, she sends out a detailed questionnaire and conducts an in-depth interview with a client before starting to write their copy. She also submits 2 drafts of the copy to the clients where they are able to provide feedback. Juliet also advises that therapists should be hiring copywriters who understand the issues surrounding therapy work.
Clinton agrees that this collaboration between the copywriter and the therapist is crucial in order for the copywriter to get an understanding of who the therapist is and what they want the copy to sound like.