Highlights from Episode 39
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
Question 1: Brian Gieringer MFT – Decatur Georgia (www.brianscounseling.com) – “How can I market to therapy clients on Facebook without promoting the posts?”
Clinton said that it is challenging to reach your audience organically (without doing Facebook ads) because most people won’t see your posts. Facebook reach has gone down to 1-2%. If you want to get a lot of traffic to your website from Facebook you need to use Facebook ads. He also said that the best way to use Facebook ads is to offer a free give away to build your email list.
Question 2: Fiona Fitzpatrick Art Therapist & Counsellor (LivingBeyondCancer.com.au, Sydney, Australia) – “What ethical issues are there for therapists when promoting a Facebook page?”
Clinton’s advice is to create a social media policy, stating very clearly to new therapy clients how to communicate with you online, including Facebook.
Juliet also stressed that if a therapy client signs up for your newsletter or email list, this is not an ethical issue. It would only be an ethical issue if your client starts discussing personal issues publicly on your Facebook page.
Question 3: Mary Jane Beach, Winston Hills, NSW, Australia, (www.beachstherapy.com.au) – “Most of my business comes from client referrals, I would like to get more referrals from my website, but how?”
Juliet said that having a great website is one good way to convert more web visitors into clients. Your website should stand out, have compelling copy and should be speaking to your audience. You need a lot of traffic to your site, and you need strong copy to convert that traffic into therapy clients.
Clinton advised using Google Analytics so one can see where their traffic is coming from, which pages people are visiting on your site, and how long they’re staying, etc. This will help you know what you need to do to get more clients.
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