Highlights from Episode 38
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
Clinton answered the question above by saying that you have to start building your email list before you consider marketing training programs. There are a lot of strategies you can use to build your list. One of the most popular ones is the “ethical bribe”. Examples include a free report, a free email course, a free webinar, a downloadable checklist, etc.
After you have a sufficient amount of leads you can then build a relationship with your subscribers over time by creating valuable, content to send to them. This helps you earn the right to market your courses to your subscribers.
Juliet added that you need a good sales page for your training program that has compelling and engaging copy in order to effectively get participants for your courses. Your sales page copy should speak directly to your target audience and follow the scientific principles of copywriting.
Question 2: Kris, Fort Collins, Colorado (http://www.annakrisbell.com) – “When creating a therapy niche, how does one measure the accuracy of “too broad” vs. “too narrow”? E.g. offering therapy to those in chronic pain and their caregivers.
Juliet talked about what to do when your audience is not looking for the niche services you are offering as is likely the case with chronic pain sufferers. This audience is primarily are looking for pain relief not support from a therapist. This is a much more difficult road to embark on because you have to educate your audience on why they need you. Juliet’s advice is to do educational talks in the community and online webinars to educate your audience on how you can help them.
Clinton also agreed that speaking, whether you are offering free talks or webinars is a good way to educate your audience. Then the next natural step is to engage your audience and who them the benefits of becoming a client.
Clinton also suggested using free content to educate people and to look for free strategies for getting the content out to as many people as possible.
Question 3: Tracey Janke Relationship Counsellor. Beenleigh, Australia (www.startpointcounselling.com.au) – “How can I avoid the fluctuations in the number of therapy clients I have”?
Clinton said that one of the reasons the size of a therapy caseload varies is because when things are going well in one’s therapy practice people often stop marketing.
He said that you still need to spend time marketing even when you have a full case-load with therapy clients. Marketing consistently can help bring in new clients as current clients complete their work with you.
Juliet stated that you need to block out marketing time in your calendar on a regular basis. You need to treat marketing as being just as important as scheduling clients.