Highlights from Episode 36
In this episode Juliet and Clinton answered the following questions:
Question 1: Sheran Lees-Maric Reflections Counselling – Kincumber,? NSW – “How can I further promote my business apart from on Facebook without appearing desperate for clients?”
Juliet began answering the question by stating that the key is not to not ‘’appear’’ desperate. When you begin your practice it’s important that you are not depending on clients to pay your bills. If you are and then you don’t attract enough clients, you are likely to appear desperate. Having an alternative source of income is important when you’re starting to build a business.
Juliet also stressed that Facebook is not a direct way to get clients. Rather it should be used to build relationships and to keep in touch with your audience. She stated that it’s best to use Facebook as a way to get leads for your email list. Google Adwords is a better method of directly targeting therapy clients.
Question 2: Angela – Austin, Texas – “How can I write unique and interesting website copy?”
Juliet said that if you have to write in an interesting way and follow at least some basic copywriting skills. Copywriting is a highly developed skill that takes a lot of knowledge and practice before you can do it well.
Clinton stated that your copy should be written as if you are speaking to one person. Be conversational and use the pronoun, “you.” In doing so, you bring your own voice to your writing and at the same time make it more client-attracting.
Question 3: Leona Dawson Clinical Hypnotherapist & Counsellor (Sydney, Australia) – “What are the key differences re: marketing at the different stages of the business?”
Clinton said when you are starting out the first thing to do is to create a client-attracting website that speaks to your ideal clients. Your website is the professional face of your business so it plays a foundational role in your marketing. You should focus on asking your website visitors to opt-in to your email list or to contact you to book an appointment or a 10-15 minute phone consultation.
Juliet also suggested hiring a professional website designer if you want your website to stand out amongst other therapists.
In terms of the second part of the question, “How does a more established therapist market her practice”? Clinton stressed that most of your effort and time should go into writing and publishing articles, writing guest posts for other blogs, and creating any kind of content for your email list. Once the content is written, it should be distributed it on social media.
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