Highlights From Episode 15
Question 1: Stacy – What are some key marketing books that you’d recommend about marketing?
Question 2: Jeff – I’m a homeopath – Do I have to use social media for marketing? It feels like so much work and I don’t like spending time on these platforms.
Question 3: Karen – I sell super foods products and need to build up my email list. I was wondering about buying lists of people. It seems like it would be a fast way to build my list. What do you think?
Classic Books on Marketing:
Confessions of an Advertising Man – David Ogilvy
Ogilvy on Advertising – David Oglivy
Tested Advertising Methods – John Caples
Influence: The Psychology of Persuasion – Robert Cialdini
Permission Marketing – Seth Godin
The Emyth Revisited – Why Most Small Businesses Don’t Work and What to Do About It – Michael Gerber
A Few Other Books
Book Yourself Solid – Michael Port
Essentialism: The Disciplined Pursuit of Less– Greg McKeown
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