Highlights from Episode 12
Question 1: Rodney Bloke (www.blokesupport.com.au) – A lot of my clients come from Google, including Adwords, but I’d love to get more clients coming from referrals from past clients. What can I do to get more people referring to me and have those people actually make contact?
Question 2: Dylan – I am wondering if I should put a pop-up subscribe box on my site? What are the benefits of doing so? I want to increase subscribers, but I don’t want to alienate people.
Question 3: Kayla – I own a yoga studio and am having trouble filling my classes. There are 2 other larger yoga studios in my area who market heavily and are well known. I do some direct mail marketing with postcards to businesses and residents in the community and have a website. But, that is all the marketing I’ve done.
I think my classes are better than my competitors and here’s why: my teachers are better trained, many of them studied in India with leading teachers, our fees are a bit less, we have more options for membership, we have 1 hour and 1.5 hours classes, and our studio is beautiful. How can I make myself stand out from my competition so that I can fill my classes?
Optin Monster for pop-up subscribe boxes: http://optinmonster.com/
Leadpages for pop-up boxes: http://leadpages.net
Schlitz Beer Ad (mentioned in the show): https://contentequalsmoney.com/claude-hopkins-sold-beer/