Highlights from Episode 10
Question 1: “Can therapists benefit from being certified in clinically proven treatment methods?”
Clinton responds to this question by saying that using outcome statistics from therapy methods of treatment in your marketing can be very effective when you put them on your website.
Juliet adds to Clinton’s answer by saying that if you do write about your treatment methods and use statistics illustrating their effectiveness that you should highlight the benefits of these methods and specify how they are going to help the client.
Question 2: “Is the social media platform, Pinterest, useful as a marketing tool?”
Both Juliet and Clinton agree that Pinterest can be a very useful for both therapists and natural health businesses. Most of the people using Pinterest are women and they are posting and sharing information about health, food, crafts, fashion, and family-related content. Mental and physical health are both topics of high interest to women.
Question 3: “What is content marketing and how do you use it for marketing?”
Juliet and Clinton mention the types of content marketing you can create, which includes, blog posts, images with text, audios, videos, etc. Clinton states that the content must be valuable, interesting, informative and useful for your ideal clients and customers.
The purpose of content marketing is to build a sustainable relationship with your audience over time. Juliet states that for the most part, “Content marketing is online marketing.” Clinton states that content marketing dovetails with social media well in that once you create your content, you can share it on social media reaching more people.
Therapist Using Pinterest for Play Therapy https://www.pinterest.com/pamdyson/
The Client-Attracting Website Infographic (Example) https://www.julietaustin.com/the-client-attracting-therapist-website-infographic
Image Creation Tools
Pic Monkey http://picmonkey.com