Highlights of Episode 9
Question 1: Cindy – “How can I use Twitter to build my practice?”
Juliet suggested posting 5-10 tweets per day to make sure that your followers are able to catch some of your tweets in the fast-moving Twitter stream. You can also do some research to see whether your audience is using Twitter.
Juliet also stressed the importance of interacting with your followers. Clinton added that you should publish fresh content to your site often, curate other people’s content or re-tweet old blog posts so that you stay in front of your audience. And lastly, they both mentioned HootSuite.com as a fantastic tool to use to manage your Twitter streams and post to Twitter.
Question 2: Terry – “Do I have to have a logo for my business?”
Clinton stated that having a logo is optional, but advantageous if you want your business to appear professional and reputable in the market. As you build your online and offline presence, it would be great to have a visual representation of your brand.
Clinton suggested using 99designs.com for your logo needs. Juliet, on the other hand, disagreed slightly, saying that a logo is usually not necessary for therapists who are solo practitioners because people most likely will remember you by your name and not your logo.
Question 3: John – “How often should I blog?”
Juliet talked about the benefits of blogging regularly, such as increasing your exposure and staying in front of your audience so that they remember you. Consistency is also important when using email to send out blog posts to your clients and customers as they will forget about you if they don’t hear from you regularly .
The importance of using social media as a vehicle to deliver and amplify your content was also discussed. Clinton agreed with Juliet reiterating how important consistency is. Both of them talked about their experiences when they weren’t being consistent and how it affected them and their businesses.
Social Media Management
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