Episode 005 – How do you deal with marketing overwhelm?

 

Highlights from Episode 5

Question 1: Monica – “What should I do to encourage clients to come for therapy when their doctor refers them? And, how do I educate professionals about my services so they can refer to me successfully?”

Juliet responded to this question by saying that there really isn’t anything you can do to encourage people to come for therapy if they don’t want to- even when they need it. You can’t change someone’s mind any more than someone can change your mind. However, there are things you can do to educate your referral sources about what they can say to their clients or patients that may help clients who are interested in coming for therapy. Juliet suggested therapists create a mini-pamphlet for their referral sources that explains what they do and perhaps how to make a referral or what to say to their clients and patients.

Question 2: Tammy – “I feel overwhelmed with marketing. How can I manage everything I have to do?”

Clinton talked about the importance of having short and longer term marketing strategies. Think about what would give you the best results in the shortest amount of time. Break down your marketing tasks into steps that you can accomplish. Juliet added that you need a written plan and that you have to be realistic about what you can do. You can’t implement every idea that you have.

Question 3: Francine – “How can private practice practitioners connect to the larger community?”

Juliet suggested that you could partner with other professionals and do joint ventures. Or, you could approach organizations and ask how you can serve them or partner with them. Clinton added that you can start a Facebook group with therapists to support one another.

Question 4: Carolyn – “What is the best  email marketing software?” 

Juliet and Clinton recommended Aweber.com or mailchimp.com for email marketing.

Resources Mentioned in This Episode:

Todoist.com: An online software program for managing tasks. They have a free and a low-cost version.

Software for managing email lists: Aweber.com and Mailchimp.com