Highlights from Episode 3
Question 1: “How effective are online calendars when using them to allow clients to book appointments themselves?”
Juliet & Clinton both agree that using professional online calendars can be very beneficial for you, as a therapist, and also for your clients. People like the convenience of booking online when they choose to, without having to go back and forth via email or voicemail to book an appointment. Juliet and Clinton also discussed some specific ways to use the calendar with new client bookings. 2.
Question 2: Helen – “What is the blogging etiquette for guest posting on other people’s blogs.”
Clinton explained that most blogs want you to publish original content and in return most blogs will allow you to have a short byline (bio) with a live link to your website.
Question 3: Daniela – “What are the 3 most important things you must have on the home page of your website?”
Juliet stated that one should have compelling copy with a compelling headline that is specific to the clients you want to attract. You should talk a bit about the problems that bring people to your site, the benefits you provide, why they should hire you or buy from you, and a “call to action”.
Question 4: Tricia – “I work with a lot of different groups of people. I want to start a blog. What should I write about?”
Clinton stated that you should use the content from your clients’ concerns and create content around that. The fewer niches you have the easier it is to market and the results will tend to be better. If you write about too many topics you may find it harder to keep people interested and then will unsubscribe.
Resources and Links Mentioned in This Episode:
GetTimely.com: An online calendar for booking client appointments.
FullSlate.com: Another online calendar for booking client appointments.