Highlights from Episode 6
Question 1: John Sovac – “I have a successful private practice – networking, public speaking, writing columns, but what tools do you use to keep the momentum going when marketing your private practice?”
Clinton talked about using a CRM (Customer Relationship Management Tool) to manage leads and clients. Other tools are listed below. Juliet also talked about motivation when it comes to marketing, and how having a plan can help you keep momentum.
Question 2: Nancy – “I’m a naturopath who markets to all populations, so I’m not sure what to write about on my blog.Therapist & Author”
Juliet stated that you need to write interesting content as it is very competitive in the blogosphere. She suggested that Nancy could write about new research in the health field, facts about health, and information on how to stay healthy.
Question 3: Daniela – “What are the 2 best strategies to attract clients?”
Clinton suggested using Google Adwords as a quick way to get clients, or if you are a therapist or health practitioner, to list on directories as they tend to rank high in Google. Juliet suggested speaking and writing as her 2 favorite ways to attract clients in the long term.
Resources Mentioned in This Episode
Customer/Client Management Tools
17 Hats http://www.17hats.com
Tools To Keep You Focused While Writing
iA Writer (for Mac) https://ia.net/writer/mac/
OMMWRITER (for PC) http://www.ommwriter.com/
How to Check Your Search Engine Rankings
To Get Unbiased search Results in Google: